BizDiary has a built in mail-out feature, but sometimes you need to send an email to a distinct group of customers. This article provides some tips on how to do this successfully.
This will show you a list of all the customers who match the criteria you entered.
When entering an email address you can also include the name that you want the email address to display as. In the above example we use our regular email address, but make it appear as “Undisclosed Recipients”. This is done because an email sometimes requires at least one visible recipient, and as a convention to let people receiving the email know that it has gone to other people but those people will not see each others email addresses.
This format...
Display Name <email address>
... can also be used in other ways. It is commonly used to provide a person’s actual name as the display name, and for email addresses that are in your address book it is normally done for you without you having to think about it.
If you are sending an email from a list based in Excel, you might want to have peoples actual names show rather than just an email address. Not only does this look more professional, but it also helps reduce the risk that your email will be incorrectly identified as Spam.
Let’s say we have an Excel spreadsheet with the following column...
...and we want to create a column of “nice” email addresses that include the full name.
Assuming that the first row (1) contains our column headings, then we go to cell D2, and enter the following formula…
=B2&" "&A2&" <"&C2&">"
This tells Excel to join together the First Name, a space, the Last Name, a space and opening-angle-bracket, the email address, and finally a closing-angle-bracket.
So if our columns were "Smith" | "John" | "john-smith@example.com.au", we would get "John Smith <john-smith@example.com.au>".
Next we copy the formula down to the rest of the column.
Now we can copy the contents of the column to our BCC field of the email we are sending.
(The BCC field in an email stands for Blind Carbon Copy. By putting the email addresses in BCC you ensure that you are not sharing all these email addresses with every recipient, which is very important for privacy).
© copyright 2005 - 2024 BizDiary Australia
ABN 43 585 340 573